I think I know how that could work betterWhat's it all about?

If you're like me, you are probably continuously and relentlessly obsessing about how the world needs a massive dose of usability engineering. And I'm not just talking software and tax returns, people.

I'm talking about poor information architecture in the gourmet cheese section of the deli (where's the BLOODY stilton???). I'm talking about cash registers that make cashiers struggle (and you late), tv remotes with 30 buttons that you will never press, call centres that make you prove your identity even when only you need 100% generic advice (""Ok sir, before I give you the showing time for that movie, can we start with your name, date of birth, eye colour and the name of that kid in second grade who stole your peanut butter sandwich that one time?").

As designers, we have a moral duty to start at the grassroots level and use our professional expertise to help tackle this blight on the interface of humanity.
 
That is why, on 1 August 2008, you have a mission.

1. Find a usability problem.
2. Design a solution.
3. Share it with a person who can solve the problem by implementing your solution (and, of couse, be nice about it)
 
Your solution can be as simple as a pencil sketch of a new process; as complex as a foam prototype of an improved product. As quick as a suggestion scrawled on a post-it. As drawn out as a series of workshops resulting in a set of interface specifications. The fidelity, richness and level of engagement is up to you.
 

Don't forget to post what you've done on the Google Group or the Facebook group

What you need to do on 1 August 2008

1. Find a usability problem - it could be a poorly designed toaster, a confusing or redundant letter from your bank, or even a problem with your experience boarding, flying and disembarking an aeroplane. 
2. Design a solution - solve the usability problem, and write your solution down, sketch it up or (if you're feeling particularly keen) make a quick prototype of the improved product/service.
3. Share it with a person who can solve the problem by implementing your solution - write to the toaster designer, call your bank manager, or talk to a stewardess. Hand him/her your idea. Encourage them to implement it. Be persuasive! and don't forget to post what you've done on the Google Group or the Facebook group.

 

Who can participate?

Anyone can participate in the 2008 Usability Challenge - whether you're a design professional or a simply someone who is driven to improve things that don't work as well as they should. Join us in making the world a better/safer/less annoying place.