What's it all about?
I'm talking about poor information architecture in the gourmet cheese section of the deli (where's the BLOODY stilton???). I'm talking about cash registers that make cashiers struggle (and you late), tv remotes with 30 buttons that you will never press, call centres that make you prove your identity even when only you need 100% generic advice (""Ok sir, before I give you the showing time for that movie, can we start with your name, date of birth, eye colour and the name of that kid in second grade who stole your peanut butter sandwich that one time?").
As designers, we have a moral duty to start at the grassroots level and use our professional expertise to help tackle this blight on the interface of humanity.
1. Find a usability problem.
2. Design a solution.
3. Share it with a person who can solve the problem by implementing your solution (and, of couse, be nice about it)
What you need to do on 1 August 2008
Who can participate?
Anyone can participate in the 2008 Usability Challenge - whether you're a design professional or a simply someone who is driven to improve things that don't work as well as they should. Join us in making the world a better/safer/less annoying place.